Abstract green illustrations of coral reefs and cosmetic ingredients against a sandy beige textural background

For You:
Quality Ingredients
& Formulations

At Eucerin, we dedicate our passion and expertise to your skin. We develop clinically proven dermo-cosmetic solutions that protect and maintain skin's health.

Quality Matters

Our ingredient selection follows high internal standards regarding efficacy, safety, and responsible sourcing. We work continuously to combine the highest level of product efficacy with a reduced impact on the balance of the environment.

A woman applying lotion to a child’s cheek.

What Are Microplastics?

The United Nations Environment Program (UNEP) defines Microplastics as solid, non-water-soluble, and non-biodegradable plastic particles that are five millimeters or less in size. Primary Microplastics are intentionally created as tiny particles to use as a product ingredient. In contrast, secondary Microplastics are the by-product of large plastic pieces as they break down into smaller pieces due to erosion and exposure to natural elements.

How Do Microplastics Impact Our Environment?

Plastic pollution is one of the most significant environmental challenges of our time. Regardless of how Microplastics end up in the environment, they can and do remain in our natural world for generations. As they break down very slowly, they are a source of both soil and marine pollution around the world. As such, they are considered potentially harmful to the environment. 


Our parent company Beiersdorf has long devoted great attention and commitment to this topic. We are working rigorously to replace Microplastics1 in our formulations to phase out their usage in our Eucerin cosmetic formulations by the end of 2023.

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Eucerin’s 2025 Ambitions

As a global skincare pioneer, we are redefining our approach to sustainability and are committed to an ambitious agenda. Following four key sustainability ambitions, we pledge to formulate and package the Eucerin products you know and love in a more sustainable way.

1. Product Labels (optional)

Product labels add relevant additional information to a product in form of flags. Product Labels are not part of the MVP.

2. Product Shot (mandatory): Sales visuals of the product.

Image Ratio Desktop: 1:1

Image Ratio Mobile 5:4

3. Gallery (mandatory)

The image section displays several images and video of a product in the product detail page.

- Product shot (mandatory)

- Product video (optional)

- Product shot with model (optional)

- Mood image of product (optional)

4. Range Tag (mandatory)

Shows the related range

5. Product title (mandatory)

A name which describes the product

6. Product Rating & Reviews (mandatory)

Shows the rating of the product in the form of stars and a numerical number. Stars and number are linked, if user klicks on stars or reviews, the user will be forwarded to the bottom of the page to the reviews and rankings.

7. Needs (mandatory)

Shows the consumer needs, which the product covers - max. 3 consumer needs will be shown

8. Key benefits (mandatory)

Shows the benefits of the product - max. 3 key benefits will be shown - the rest of the key benefits can be viewed via click on the link “read more” (a flyout will be opened).

9. Ingredients or Active ingredients (optional)

The products ingredients are ingredients of the product, which we want to communicate to the user.

The products active ingredients are special ingredients, which we want to communicate to the user – we always show 3 active ingredients. Source for active ingredients 1) special ingredients if the product has less then 3 active ingredients, then use 2) composition or 3) general ingredients as a source for active ingredients

10. Product List (optional)

List of products - if the product is a set or bundle, then we show the products that the set or bundle contains in a list. Product Lists are not part of the MVP.

11. Size Information, Size dropdown or (mandatory):

The size dropdown allows users to view the different sizes available.

12. Call to action (mandatory)

The call to action is a primary button which gives the user the option to redirect to an online shop where the user can buy the product.

1 Microplastic according to UNEP definition (United Nations Environmental Program) 

1. Product Labels (optional)

Product labels add relevant additional information to a product in form of flags. Product Labels are not part of the MVP.

2. Product Shot (mandatory): Sales visuals of the product.

Image Ratio Desktop: 1:1

Image Ratio Mobile 5:4

3. Gallery (mandatory)

The image section displays several images and video of a product in the product detail page.

- Product shot (mandatory)

- Product video (optional)

- Product shot with model (optional)

- Mood image of product (optional)

4. Range Tag (mandatory)

The image section displays several images and video of a product in the product detail page.

- Product shot (mandatory)

- Product video (optional)

- Product shot with model (optional)

- Mood image of product (optional)